Caught you all there - I'm sure you thought I was referring to the "Great Debates", but no what I am referring to is not a programme at all but the new John Lewis advert. Sorry readers in the US - but you can watch it on YouTube - where I understand that in its first week on the telly it has been watched by more than one hundred thousand viewers.
If there is anybody here who hasn't seen it it is "everywoman" played by nine different actors each one portraying a different time in her life - it goes from her being lifted from her cot as a baby, through her playing as a toddler, blowing candles out on her seventh birthday, at her 21st kissing her boyfriend, then she opens the fridge (John Lewis naturally) and when she closes it she is pregnant (gosh, didn't realise looking in the fridge was such a dangerous activity), then she is cooking a meal for her grandchildren and finally walking off with her beloved into the distance.
All to the sound track of Billy Joel's "Always a Woman" sung by Fyfe Dangerfield of the Guillemots. Why I wonder does it pull at the heart strings and why I wonder has it become such an iconic advert after only a week. It cost £6 million to make, I understand. Does that seem a bit obscene to you in these days when we are warned about the austerity to come after Thursday whoever gets in power?
There seems to me to be two possibilities. Could it be that today's modern woman is so stressed by trying to keep all those balls in the air - work, housework, baby, kids at school - that she can't help looking back with nostalgia to the days when all the woman did was run the house and look after the children (all?), when having a career never entered her head ( or if it did it was firmly pushed back into the wide blue yonder. (When I left High School in 1950, the two jobs which seemed to have the most prestige with the staff of the school were Teacher or Radiographer)
Or is its popularity because it is an antidote to those three awful political debates, where we have watched three poseurs grimacing, smiling falseley, standing on one leg and churning out platitudes which tell us absolutely nothing?
I suspect a bit of both. Just think, after Thursday we can watch it as much as we like without
thinking we have to have a reason for liking it. We can just wallow in the sheer sentimentality of it all, love the background music and - presumably - go and spend our money at John Lewis.
For surely they must be aiming to make at least £7 million extra in order to make the advert worthwhile. Ah such is the influence of television.
And - Joanna Lumley makes her last trip down the Nile on Monday night - oh how I have enjoyed this wonderful programme and how fantastic she looks for 64 (Happy Birthday yesterday Joanne) - I really covet the floaty clothes she wears but the farmer (realistically and in quite a kindly way) advised me that even if I splurged out on similar wear, sadly, I would not look like Joanna Lumley! Have a nice day.